TRAINING VALUE ADDED MARKETING STRATEGI
Training Konsep Marketing
Training Market Segmentation
OBJECTIVES
1. Define the concept and scope of strategic marketing.
2. Apply the concept of market segmentation.
3. Understand the principles of Blue Ocean Strategies.
4. Develop the components of the strategic marketing plan.
COURSE CONTENT
The Marketing Concept
* Scope and Functions
* A New Approach to Marketing
* Competitive Pressures Changing the World
* The Smart Bomb Strategic Approach
The Market Segmentation
* The Gap Growth Analysis Matrix
* Optimal Segments: Multifactor Analysis
* Enterprise Growth Segmentation Opportunities
* Analyzing Segments Attractiveness and the Company Capability Related to Them
* Drawing the Segment Selection Matrix
Blue Ocean Strategies
* The Principles of Blue Ocean Strategies
* Moving from Red Ocean to Blue
* Formulating a Blue Ocean Strategy
* Reconstruct Market Boundaries
* Reach Beyond Existing Demand
The Business Situation Analysis
* SWOT Analysis
* Competitive Analysis
* Environmental Analysis
Strategic Marketing Planning
* Linking the Marketing Strategy to the Vision, Mission and Objectives of the Company
* The Marketing Planning Process
Strategy Development
* Considering Different Strategic Alternatives
* Analyzing Different Marketing Strategies
* Formulating Long Term Marketing Goals
* Selecting and Developing the Marketing Strategy for the 4Ps
Tactical Planning Activities
* Short Term Marketing Objectives
Developing the Marketing Action Plan
* Developing Activities for the 4 Ps
* Scheduling Activities
* Allocation of Human and Financial Resources
* Using the Yearly Master Action Plan
DELIVERY TYPE
Lecturing, workshop, discussion, and case study.
INSTRUCTOR
Drs. Yazik, MM
WHO SHOULD ATTEND
Marketing professionals, marketing managers, marketing assistants and sales professionals who are involved in marketing activities.
Jadwal Pelatihan Galeri Training training value added marketing strategi terbaru :
- Batch 1 : 7 – 8 Januari 2026
- Batch 2 : 11 – 12 Februari 2026
- Batch 3 : 4 – 5 Maret 2026
- Batch 4 : 8 – 9 April 2026
- Batch 5 : 6 – 7 Mei 2026
- Batch 6 : 10 – 11 Juni 2026
- Batch 7 : 8 – 9 Juli 2026
- Batch 8 : 5 – 6 Agustus 2026
- Batch 9 : 9 – 10 September 2026
- Batch 10 : 14 – 15 Oktober 2026
- Batch 11 : 4 – 5 November 2026
- Batch 12 : 2 – 3 Desember 2026
Catatan : Jadwal dapat menyesuaikan dengan kebutuhan anda dengan catatan kuota peserta minimum 2 (dua) peserta terpenuhi.
Biaya dan Lokasi training konsep marketing terbaru :
Lokasi :
· Jakarta : Hotel Amaris Kemang, Amaris Tendean,Trinity Hotel, Ibis Budget.
· Bandung : Hotel Santika, Hay Hotel,Ibis Style, Novotel Hotel, Golden Flower Hotel, 1O1 Hotel, Grand Tjokro Hotel, Tune Hotel, Four Point by Sheraton Hotel .
· Yogyakarta : Hotel NEO+ Awana, Cordela Hotel,Ibis Style, Boutique Hotel, Cavinton Hotel, Mutiara Hotel, Dafam Malioboro Hotel, Prima Inn Hotel .
· Surabaya : Novotel Hotel, Ibis Center Hotel, HARRIS Hotel, Favehotel, Alana Hotel .
· Malang : Amaris Hotel, The 1O1 Hotel, Ibis Style Hotel, El Hotel, Whiz Prime Hotel .
· Bali : Ibis Kuta, Fontana Hotel, HARRIS Hotel & Conventions .
· Lombok : Favehotel, Novotel Lombok, D Praya Hotel .
Catatan : Biaya diatas belum termasuk akomodasi/penginapan.
Investasi training market segmentation murah :
Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.
Fasilitas training marketing strategi murah :
1. FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara)
2. FREE Akomodasi Peserta ke tempat pelatihan .
3. Module / Handout training konsep marketing terupdate .
4. FREE Flashdisk .
5. Sertifikat training value added marketing strategi terupdate .
6. FREE Bag or bagpackers (Tas Training) .
7. Training Kit (Dokumentasi photo, Blocknote, ATK, etc) training market segmentation terbaru .
8. 2xCoffe Break & 1 Lunch, Dinner.
9. Souvenir .
